SEM – Search Engine Marketing

David has been developing web sites and performing the necessary SEO and SEM to help generate organic web traffic to client websites for a quarter of a century. Along with user interface design, SEO and SEM are extremely important to maintaining a high ranking for your web site in your industry for specific search terms related to potential customer searches.

David has been designing and developing web sites for over 20 years and received his Microsoft Certified Internet Webmaster (CIW) certification in 2002. Since before fancy content creation software existed and you needed to code them from scratch. Since then, he has become knowledgeable in WordPress, Shopify, Squarespace, Wix and Joomla and can work with your current content management software to help you improve your site usability and traffic. David can help you improve your SEO ranking for every page on your site, help you implement local SEO, help you improve your content to be more searchable by search engines, and help you with your SEM to improve advertising scores and visibility. Making sure you reach your target market and your goals.

David can help you:
  • Analyze what search terms potential customers are using to find your competition
  • Implement more effective key words in your advertising
  • Increase your ad optimization score
  • Optimize your advertising budget
  • Reach the demographic most likely to become your new customers
  • Discover what devices users are using to visit your site
  • Improve user experience on your site to help you keep visitors engaged
  • Create more personalized and user specific content to increase your appearances in organic searches
  • Increase the amount of time users spend on your website
  • Improve your local search results to attract potential customers most likely to hire you or visit your business
  • Improve your website user experience on the devices your potential and return customers are using to find you

SOE and SEM are an ongoing process. You can’t just set it and forget it. If you haven’t updated your SEO lately and don’t do so on a regular basis, you are missing out on opportunities for new customers.

If you’re not sure where to begin, David has also performed detailed SEO audits for companies to determine how effective current SEO is and what needs adjusting.

Being in business for 25 years has given David the opportunity to work with hundreds of clients. Contact him to begin the process of improving your website.

User Experience

SEO and SEM is what gets you found in searches. But that will only take you so far. You also need a user experience that will help people easily find what they are looking for and make the next move to contact you.

That is why great website design is important.

There are very specific things that are specific to your target audience, their age, gender, and type of device that all need to be taken into account when developing a web site. It requires studying who uses your site, when, and on what type of device to achieve these goals. If your audience is looking at your site on a mobile phone for a minute or two while waiting in line to check out at the store, you need to make sure your landing page that they found in that search you came up in gets them the information they need and they click where you want them to within that time. David can help you achieve these goals.

The Expertise Your Need

David has a degree in marketing, continued ongoing education in web development, programming, graphic design and SEO/SEM , and over 20 years experience helping people achieve their online and print marketing goals. Contact him today to start a conversation about your needs and begin a partnership into meeting your goals.